The web market could be considered a very large niche or target market to some advertisers. It is important to understand the uniqueness of the online audience. It has been rapidly congaing and will continue to evolve.
E-commerce ventures, just like retail stores, will sell their merchandise to three types of customers: the customers who know what they want and go get it, the customers who want to buy something but are undecided, and the potential customers who merely browse the Web.
Due to largely to the friendly, easy to use nature of the online shopping environment, potential and present customers/consumers are more likely to be attracted to visit presentations made to them.
This is particularly the case when the sites are properly designed and positioned in such a manner as to create high motivations to lure visitors to even very remote sites.
The more directed the shopper, the easier the sale – as long as that shopper can quickly and easily find the product online, get all the information on the product and then complete the purchase. Therefore, websites should concentrate on the shopper who came for a product and wants to quickly and easily purchase that product.
There are now many different classifications of online customers, all of which weight either shopping motives or values and lifestyles more heavily. In addition, there are approaches to classifying non-online shoppers.
If the company sells products online especially the target is mostly women - social shopping sites should be parts of the plan. No matter what market the company serves, male or female, young or old, B2C or B2B, customer generated reviews and ratings are all-important.
They will gravitate to and be guided by the reviews and advice of shoppers like themselves.
Targeting the best online customers
