Google Wallet

Google Wallet is a mobile payment Android app that transforms a phone onto a wallet. This app utilizes the Near Field Communication (NFC) technology that allows its users to pay for purchased items and redeem offers.

The Google Wallet has been available to Android users for many years. As mobile commerce is becoming a part of people everyday lives. Google Wallet enables the customers to make purchases easily using a mobile device.

With Google Wallet shoppers can easily pay for their purchases by interfacing with the app on their smartphones.

Both brick and mortar and online stores can use the Google Wallet feature to account payments from their customers.

This is an easy way for customers to carry credit cars and coupon offers and to make payments.

Merchants set up a merchant account with Google Wallet and input the account information of where they want their payment to be deposited. When customers go to pay for something, they sign in to Google Wallet using their existing Google Accounts, or they may create a Google account if they do not already have one.

Google Wallet can also be used for customer loyalty programs, A customer loyalty program rewards customers when they spend a certain amount of money with a merchant.
Google Wallet

Targeting the best online customers

Target market should be defined in terms of demographics, psychographics and special characteristics of niche markets, if applicable. Segmentation of the key market into homogenous buyer segments is just as important to online dealers as it is to traditional ones.

The web market could be considered a very large niche or target market to some advertisers. It is important to understand the uniqueness of the online audience. It has been rapidly congaing and will continue to evolve.

E-commerce ventures, just like retail stores, will sell their merchandise to three types of customers: the customers who know what they want and go get it, the customers who want to buy something but are undecided, and the potential customers who merely browse the Web.

Due to largely to the friendly, easy to use nature of the online shopping environment, potential and present customers/consumers are more likely to be attracted to visit presentations made to them.

This is particularly the case when the sites are properly designed and positioned in such a manner as to create high motivations to lure visitors to even very remote sites.

The more directed the shopper, the easier the sale – as long as that shopper can quickly and easily find the product online, get all the information on the product and then complete the purchase. Therefore, websites should concentrate on the shopper who came for a product and wants to quickly and easily purchase that product.

There are now many different classifications of online customers, all of which weight either shopping motives or values and lifestyles more heavily. In addition, there are approaches to classifying non-online shoppers.

If the company sells products online especially the target is mostly women - social shopping sites should be parts of the plan. No matter what market the company serves, male or female, young or old, B2C or B2B, customer generated reviews and ratings are all-important.

They will gravitate to and be guided by the reviews and advice of shoppers like themselves.
Targeting the best online customers

What are the advantages of shopping online?

Shopping online has many advantages. It allows people to do more research and do more product comparisons than they could if they were visiting store or browsing through a catalogue.

Online shopping is very similar to catalogue shopping, except that we see the products over the internet. Browsing through a wide range of products online is comparatively easier than walking through the aisles in a physical store and examining the products.

Have a look at some of the reasons to shop online:
*Save Gas. Don’t have to drive to buy something, just saved money. This is applies to people who may live far away from shops.

*Save Time. Shopping on the internet is fast and easy. With few clicks the people can buy things while sitting in the comforts of the house or office and don’t have to hunt for parking outside a shop – saved a lot of time. This is also important especially for people who have difficulty moving around, dislike crowds or have no time to shop.

*Save Money. Purchases made over the internet are usually cheaper. Although the cost of shipping is added but the other overhead involved with setting up a traditional shop, like buying a shop in a commercial place, engaging a large sales field-force is not there.

*Things are delivered right to the door. Regardless of the weather, rain snow, thunder and lightening the order will be delivered right to the door. This is useful when the products that ordered are bulky or heavy. 

*The items are always the right size and color. Another important advantage of catalogue and online shopping is that products that are not always available locally can be bought from overseas.

Online shopping can be significantly more convenient for customers offering a broad range of products at competitive prices who sufficient product information.

*Reduce Greenhouse Emissions. Online shopping will put fewer cars on the road, thus fewer carbon emissions into the atmosphere. And that can only be a good thing!

*There is no closing time for online shopping. They are opened 24 hours a day, every day. People can shop anytime they wish. People who live in remote, rural areas and have limited access to shopping malls can especially benefit from shopping online.
What are the advantages of shopping online?