A computer system comprises hardware and software components, aiming to offer a powerful computational tool. These systems play a crucial role across diverse domains, aiding us in numerous tasks. The prevalence of the internet has significantly bolstered the utilization of computers for information sharing and communication. Computer systems empower us to store, process, display, and transmit information. Even in a basic modern computer system, multiple programs are typically required to carry out various functions effectively.

Thursday, May 7, 2015

Concept of search engine optimization

Search engine is a piece of software that uses algorithms to find and collect information about web pages.

The process of collecting information about web pages is performed by an agent called a crawler, spider or robot.

What is search engine optimization? Search engine optimization is nothing but is an updating of html codes that are needed to make a website search engine friendly.

Search engine optimization is the techniques of attaining a higher ranking in search engines and directories via alteration of website code and copy to make the website more search-engine compatible.

All the search engines have different algorithms to follow. Content plays an important role for a website in order to get top search engine rankings. A website that has good content always has an upper hand on the search engine visibility.

Some of criteria by which a search engine crawler determines the site’s rank in a set of result include the following:
*Anchor text
*Site popularity
*Link context
*Topical links
*Title tags
*Keywords
*Site language
*Content
*Site maturity

Search engines want web site to be optimized and accurately represent the information they contain, so many search engines have a plethora of tools for the user to track SEO. One of the too is Google Analytics.
Concept of search engine optimization

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