Marketing information system has the following benefits:
*It helps marketing planning by gathering reliable information. It handles both internal and external data.
*The
problems and opportunities are automatically spotted out. It helps
effective tapping of marketing opportunities and effective defense
against marketing threats.
*It helps in spotting trends
and facilities on formulation of basis of assumption economic and
business conditions. It tends to be future oriented.
*It
helps the firm adjust its products and services to the needs and tastes
of consumers. It acts as a control mechanism as customer reactions are
also fed into it from market intelligence, the first sales force or
marketing research.
*It provides market intelligence to the firm.
*The system can provide information on seasonal and cyclical demand patterns for planning, monitoring and control purpose.
*It helps controlling marketing activities. The report can be used to monitor and control marketing operations.
*Sharing
selected operational information in order to gain advantage from
superior expertise across organizational boundaries and further improve
efficiency.
What are the benefits of marketing information system?
A computer system comprises hardware and software components, aiming to offer a powerful computational tool. These systems play a crucial role across diverse domains, aiding us in numerous tasks. The prevalence of the internet has significantly bolstered the utilization of computers for information sharing and communication. Computer systems empower us to store, process, display, and transmit information. Even in a basic modern computer system, multiple programs are typically required to carry out various functions effectively.
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