A computer system is a collection of hardware and software components designed to provide an effective tool for computation. Computer system are used in every walk of life to assist us in the various tasks we perform. The wide availability of the internet has enhance the use of computer for information sharing and communication. Computer system allows us to store, process, display and communicate information. In any modern computer system even a simple one, in general needs several different programs in order to accomplish its various functions.

Saturday, September 18, 2021

What are the benefits of marketing information system?

Marketing information system has the following benefits:
*It helps marketing planning by gathering reliable information. It handles both internal and external data.

*The problems and opportunities are automatically spotted out. It helps effective tapping of marketing opportunities and effective defense against marketing threats.

*It helps in spotting trends and facilities on formulation of basis of assumption economic and business conditions. It tends to be future oriented.

*It helps the firm adjust its products and services to the needs and tastes of consumers. It acts as a control mechanism as customer reactions are also fed into it from market intelligence, the first sales force or marketing research.

*It provides market intelligence to the firm.

*The system can provide information on seasonal and cyclical demand patterns for planning, monitoring and control purpose.

*It helps controlling marketing activities. The report can be used to monitor and control marketing operations.

*Sharing selected operational information in order to gain advantage from superior expertise across organizational boundaries and further improve efficiency.
What are the  benefits of marketing information system?

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