It offers certain inherent advantages. Existing business and new e-business can exploit these built-in advantages to expand their markets, acquire grater business visibility, maximize customer relationships and increase responsiveness, create new products and services and reduce costs.
By providing a standardized way for businesses to communicate across national boundaries, e-business reduces the language barrier in international marketing.
It also acts as an important tool for gathering and distributing information on international markets and yields efficiency in processing payments and improving cash flows.
Advertising done well on the web can get even a small firm’s promotional message out to potential customers in every country. A firm can use electronic commerce to reach small groups of customers that are geographically scattered.
The importance of e-business
