There are three main tasks very business must tackle when doing web analytics:
*Measuring quantitative and qualitative data
*Continuously improving website
*Aligning measurement strategy with business strategy
An analytics program can be used as a tool to help known the users - who they are, where they are coming from and how they use the site.
The origins of web analytics are coming from commercial website design, where tracking users’ behaviors and actions directly relates to consumers’ purchasing behavior.
In case of Google Analytics, it is essential for understanding which marketing initiatives are working and are not.
Google Analytics would tell how people found, navigate and covert on the website so the website owner can turn more visitors into buyers.
It tracks many standard website metrics, like visits, unique visitors, page views, bounce rate and abandonment rate. But more importantly it can track business outcomes.
In addition to tracking goals, Google Analytics also can track AdWords and also type of paid search, email-marketing, display advertising, social media and any type ads.
Google analytics
