A vertical market is a specific industry in which similar products or services are developed and sold using similar methods. They are well suited to sell direct goods that are incorporated into the final product or offered for resale items that tend to be industry specific.
E-commerce solutions in this category most frequently address the inefficiencies within a given industry, and hundreds of vertical market makers have already emerged in highly scattered, highly populated industries.
Examples of broad vertical markets include insurance, real estate, banking, heavy manufacturing and transportation.
B2B: Vertical markets
