Amazon used its early understanding of the internet to build partnerships with internet serves and popular websites.
Amazon also got authors and others involved through its associate program, which linked Amazon to individual websites and offered the associated a small commission.
The Amazon business model assumes that the expanding number of internet users will create a new mass market who value low prices and convenience and sill shop for a large number of their needs using the computer.
An online business is available to a much larger set of customer than would be possible if the customer had physically visits the business establishment.
By removing the overheads of a traditional bricks-and-mortar store Amazon.com is able to reduce the cost of supplying a product to a customer and so charge lower prices.
Furthermore, the business actually can improve customer service for example though online help desks.
Amazon internet business
