The consumer to consumer (C2C) –sometimes referred to as the person-to-person or P2P – model almost solely consists of online consumer auction sites in which consumers sell products to other consumers. It is typically facilitated by a third party.
In this type of e-commerce the seller may sell his service or his good by providing information on the internet. The buyer may evaluate this information in order to carry out the transaction.
The huge success of online auctions like eBay, where consumers can buy and sell with each other in an auction process at an auction website, make this E-commerce model one of the largest C2C e-commerce businesses today.
People and organizations buy and sell millions of appliances, automobiles, collectibles, equipment, furniture and other items on a daily basis.
eBay has established localized web sites in more than two dozen other countries in addition to United States.
Other examples of C2C sites include Bidzcom, Craiglist, eBid, ePier, Ibidfree, Kijiji, Ubid and Tradus.
E-commerce: Consumer to Consumer or C2C
