Business to business e-commerce or B2B business model is based on selling to business customers electronically.
This category involves both electronic business marketplace and direct market links between businesses. For example, many companies offer secure Internet or extranet E-commerce catalog websites for their business customers and suppliers.
All B2B firms do not look alike. One form of B2B strategy emphasizes sales transactions. By using online capabilities, a B2B from can achieve greater efficiency in its selling and buying.
B2B covers any purchase made by one company form another – be it just office supply from local vendor or a major component or raw material outsourced from across the globe.
It can include functions that provide the exchange of information, facilitate business transaction and completely integrate the shared business processes for a company.
For this reason, this type of B2B e-commerce is also called e-marketplaces or B2B exchanges.
These are the places where corporate buyers and seller in an industry virtually meet to communicate, negotiate and transact online.
E-commerce: Business to Business or B2B
