Business use of the internet has expanded from an electronic information exchange to a broad platform for strategic business applications.
The internet is a great tool to use either a brick and mortar business or an online business and web site for the business is almost a requirement.
Other studies of leading corporations and organizations show that they are also using Internet technologies for marketing, sales, and customer relationship management applications.
If marketing is about building relationship, then internet marketing is about building lasting relationships. With the medium’s maturation and the increasing integration of database marketing practices, targeting and one-to-one marketing in the internet are fast becoming the norm and that means marketers will be able to address the individualized needs of constituents.
However, these studies also show that the strong growth of cross functional business applications and the emergence of applications in engineering, manufacturing, human resource, and accounting.
Companies are using the Internet for business in a variety of ways, including enterprise communications and collaborations, electronic commerce, and strategic business alliance. The internet allows to promote, advertise and market the business in a cost efficient manner.
The internet offers companies an alternative platform for relationship management and electronic intercompany business activity.
Processing transactions electronically can significantly reduce the cost and time taken to manage business information. Computer servers today can handle thousands of transactions per second and significantly help reduce the costs and risks associated with sending and recording business transaction.
Business Use of the Internet
