A computer system comprises hardware and software components, aiming to offer a powerful computational tool. These systems play a crucial role across diverse domains, aiding us in numerous tasks. The prevalence of the internet has significantly bolstered the utilization of computers for information sharing and communication. Computer systems empower us to store, process, display, and transmit information. Even in a basic modern computer system, multiple programs are typically required to carry out various functions effectively.

Monday, November 8, 2021

Online behavioral advertising

In order to reach the online consumer, satisfy a need and make transaction happen, companies and especially online retailers must understand consumers’ perceptions, interests and needs.

Advertisers are increasingly monitoring people's online behavior and using the information collected to show people individually targeted advertisements. There is a complex algorithm driven automatic analytical system behind this mechanism. This phenomenon is called online behavioral advertising.

By correlating the individual’s visits to websites, clicks of the ads, inferences about age range and sex, and approximate physical location based on the computer's IP address, advertisers and the agencies are able to build profiles of that individual's characteristics and likely interests and place the advertisement accordingly.

Even, it is possible to create a request for an online ad as an individual starts loading a webpage and an ad targeting that particular individual can be delivered just before the loading of the page is completed.

Online behavioral advertising—sometimes called “interest-based advertising”—is defined as the practice of collecting data from a particular computer or device regarding Internet-viewing behavior over time and across non-affiliate websites. The purpose is to serve advertisements that are tailored to those individuals’ inferred interests which later deliver to that computer or device based on those inferred preferences or interests.

The process starts by collecting data, through cookies, from a particular computer or device regarding internet viewing behaviors across multiple domains.

There are a number of purposes for online tracking, profiling and targeting individuals, and various techniques for conducting such tracking. Some purposes include measuring web site usage to improve the functionality of the site; fraud prevention; and online behavioral advertising.

The behavioral advertising provides benefits to consumers in the form of free web content and personalized ads that many consumers value. The benefits include, access to newspapers and information from around the world, provided free because it is subsidized by online advertising; tailored ads that facilitate comparison shopping for the specific products that consumers want; and, potentially, a reduction in ads that are irrelevant to consumers’ interests and that may therefore be unwelcome.
Online behavioral advertising
at 6:49 PM
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