Dan Miller, Lead Analyst and Founder of Opus Research, Inc., coined the term “conversational commerce” in 2013. People need to interact in order to transact. They have to ask questions, get advice, and understand options. Conversational commerce makes it possible for consumers to do just this without having to visit a store or call a contact center.
Matt Schlicht, the CEO of Octane AI and founder of chatbot magazine, chooses to define conversational commerce as: “Conversational commerce is an automated technology, powered by rules and sometimes artificial intelligence, that enables online shoppers and brands to interact with one another via chat and voice interfaces.”
‘Conversational commerce’ has become a term for business being done using natural language, linked with technology to provide personalized help, context-aware recommendations, and concierge-like assistance for everything from shopping to traveling to scheduling.
Conversational commerce makes it easy for consumers to communicate with brands from any device, on their own schedule, using natural language to buy things and get things done.
Conversational commerce