Businesses, particularly manufacturers, can offer lower and more affordable goods to consumers by selling products directly, eliminating distributors and retailers that add to the cost of the products.
If anyone thinking of selling online on their own website consider the following:
• The type and number of products they want to sell online.
• Whether selling online will make up a significant portion of the sales.
• Customer needs and preferences.
Studies found that businesses believe their website improved business effectiveness because more people were able to access information about the business.
It is important for a business to have website features that add value and encourage return visits. The most basic use of the Internet is ‘retail marketing’ that is, providing information about goods and services. This can include information and descriptions about the goods and services, promotions as well as business contact information.
Information content can include a range of materials such as details related to the services offered, order status, corporate policies, and/or public relations. The availability of information on a website is of great importance and is critical for potential online customers. When customers are supplied with a more extensive set of information before purchasing from a website, they have a clearer idea of what they will receive in terms of products and services.
Website for online business
