Trend of E-commerce

The internet makes it very easy for people to find goods, and it should therefore be just as easy for them to buy the products or services from a website. New technologies are being introduced into the market almost on a daily basis, which in turns opens up new territories and new possibilities in e-commerce. Today, Business to Business (B2B) and Business to Consumer (B2C) are the leading markets of E-commerce.

The emergence of wireless and mobile networks has made possible the introduction of e-commerce to a new application and research subject: mobile commerce. Mobile commerce is a promising trend of commerce because internet-enabled smartphones such as iPhones are becoming very popular these days.

B2C E-commerce moves from simple Web store fronts to interactive marketing capabilities that provide a personalized shopping experience for customers and then toward a totally integrated Web store that support a variety of customer shopping experience.

Previously, websites meant to be informational, just to provide details about products and services, but now the trend is to carry out transaction and money transfer over the internet.

B2C E-commerce also moving toward a self-service model where customers configure and customize the products and services they wish to buy aided by configuration software and online customer support as needed.

E-commerce in social networking involves customer driven online transaction. Usually, these social networking sites integrate across a number of online portals to promote sales.

The need for the integration of several portals is to connect customers to one another such that they can share, recommend products and services which will improve company’s business.
Trend of E-commerce