Computer profiling

Due to development of technology, digital devices are changing from data containers to a sort of “digital diaries” where it is impossible not to leave evidence of people lifestyle, even if unintentionally.

Chat rooms, blogs, forums, social networks, etc..., are now the new keeper of people personal habits, with the feature of easily allowing the structuring and mining of data. Capturing information about users and their interest is the main function of user profiling.

Computer profiling is the forensic reconstruction of a computer system for the purpose of characterizing its behavior and usage, providing for the identification of computer systems of interest.

The computer profiling object model is an information model which models a computer as objects with various attributes and inter-relationships.

Profiling is usually carried out using data mining technology, with the help of data mining techniques appropriate information, patterns are automatically discovered, and profiles are generated from large data set.

Profiling involves the use of inductive logic to determine indicators of characteristics and or behavior patterns that are related to the occurrence of certain behavior.

A judgment is made about a particular individual based on the past behavior of other individuals who appear statistically similar, that is, who have similar demographic, socioeconomic, physical, or other characteristics.
Computer profiling

A Personalization and Profiling System

Personalization requires some information about the user’s preferences, needs, goals, and expectations. 

Once a person has gained access to an E-Commerce site, profiling processes can occur that gather data on a person and the website behavior and choices. Profiling enables discovery of interest, person characteristics and preferences.

A specific user profile defines a set of data that is linked to one and only one user and characterizes a content/application domain environment associated with this specific user.

User profiles are developed using profiling tools such as user registration, cookies files, website behavior tracking software, and user feedback.

These profiles are then used to recognize a person as an individual user and provide and provide the person with a personalized view of the contents of the site, as well as product recommendations and personalized Web advertising as part of a one-to-one marketing strategy.

Profiles need to be set-up and maintained in order to offer personalized services and devices.

Profiling processes are also used to help authenticate a person identity for account management and payment purposes, and to gather data for customer relationship management and marketing planning, and website management.
A Personalization and Profiling System